"A brand that feels handmade, rooted in
creativity and charm."
creativity and charm."
HomeSpun is a neighborhood boutique offering handmade gifts, books, and craft supplies, all rooted in creativity, sustainability, and community. The goal was to create a brand identity that reflected the store’s tactile, nature-inspired personality and helped it stand out with warmth, clarity, and character.
I designed a nature-inspired logo and expanded it across signage, stationery, gift bags, stickers, and gift certificates—building a visual language that felt both consistent and full of personality. To bring the brand into the physical space, I also hand-painted a large mural inside the store. The final identity helped HomeSpun stand out in a competitive market, while staying true to its mission of offering meaningful, high-quality goods for kids and adults alike.
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