“Designing book covers that adapt across disciplines and
reflect subject expertise.”
reflect subject expertise.”
Pearson Higher Education
At Pearson Education, I created cover designs for a wide range of academic titles, from Education, Language and Psychology to Criminology, Finance, and Computer Science. Each project required a unique visual approach that captured the essence of the subject while aligning with Pearson’s broader brand identity. My goal was to design covers that were visually engaging, academically credible, and instantly recognizable—whether on a bookstore shelf or in a course catalog.
Art Direction and Design: Elena Sidorova Illustration: Laurence Cleyet-Merle
2-color cover
Beyond book covers, I designed CD sleeves, interactive inserts, brochures, and stickers—each piece blending creative visuals with clear, engaging educational content. This role gave me the chance to translate complex academic topics into impactful designs, manage large-scale publishing projects, and collaborate closely with cross-functional teams to deliver inspiring and informative materials for higher education audiences.